It featured Ranbir Kapoor and Paresh Rawal, who encouraged cricket lovers to be prepared in advance and stock-up Coca-Cola to relish every second of the World Cup and not miss any game-changing cricket moments. The film focused on building consumption depth around cricket viewing by encouraging fans to ‘Stock Up’ to be ‘Match Ready’. In the first phase of the campaign, Coca-Cola focused on building a ‘Stock Up Ritual’. The campaigns were aimed at making the World Cup moments special for consumers with the simple pleasure of drinking a Coca-Cola. Coca-Cola rolled out two campaigns during the recent ICC Cricket World Cup.
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